Limitations of free website builders Limited number of pages. Many free website builders tend to limit the number of pages you can create. Free plans often don't allow you to use your own URL. Nowadays, mobile devices cover more than 50% of all web traffic worldwide and, therefore, your website must be mobile- and tablet-ready.
With a responsive design, your website is prepared according to the size and dimensions of the different screens. It also helps improve search rankings because Google also prioritizes websites with responsive designs. Most DIY websites are not responsive and perform poorly on search engines. According to the Hubspot study, the change in a website's bounce rate increases to 100% when a page takes 4 seconds or more to load.
Now, website builders offer common servers to all their customers, which generates fewer resources for websites. Many website builders offer domains and hosting together with website builders. It means that the website builder meets all your website requirements. The advantage of this is that you don't have to manage and pay for 2 or 3 platforms separately to create and run your website.
Instead, by using a website builder, you'll get everything with a website package or plan. Most website builders don't fully and genuinely integrate lead generation or SEO into the process of creating a website. Cluttered and unstructured code is quite common when it comes to website builders, which is detrimental to SEO. Google likes websites that follow a certain order and are organized, something that you probably won't find with website builders.
Website builders don't have a lot of SEO optimization techniques. This is another major disadvantage that you should consider when creating a website using these DIY builders. Both website builders and CMS are a great way to create a website, as they offer different types of benefits, each with their advantages and disadvantages.